Plant-based meat pricing and promotions insights
Price is a key driver of consumer choice for plant-based meat purchases. This fact sheet examines the relationship between plant-based meat prices and sales volume and identifies potential pricing and promotional strategies for the market.
Save this document
How price and promotional strategies affect plant-based meat sales volume
Price is a complex issue in the plant-based meat category. Brands use price adjustments as crucial tools for maintaining and growing revenue, but high prices can be a barrier for consumers, especially in a premium-priced category like plant-based meat. This analysis aimed to balance these considerations and identify pricing and promotion strategies for plant-based meat in the retail environment.
Related resources
Analyzing plant-based meat & seafood sales
Dive deep into sales and consumer data for plant-based meat and seafood. Find key category insights, sales growth drivers, purchase dynamics, and consumer insights.
U.S. household shopper insights for plant-based meat
Discover key insights on U.S. households buying plant-based meat. Explore data on demographics, purchase habits, motivations, barriers, and more.
Plant-based retail market overview
Explore sales data for plant-based meat, egg, and dairy products in the U.S. retail market. Find key category insights, size, sales growth, and purchase dynamics for the plant-based industry.
Reducing the price of alternative proteins
Along with taste and accessibility, price completes the trifecta of key drivers of consumer interest in alternative proteins. In order to compete with conventional products, alternative proteins must achieve levels…
